“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them”

by Steve Jobs

“When something is important enough, you do it even if the odds are not in your favor.”

by Elon Musk

“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.”

by Don Norman

“If you can't tolerate critics, don't do anything new or interesting.”

by Jeff Bezos

“Some people see innovation as change, but we have never really seen it like that. It’s making things better.”

by Tim Cook